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July 28, 2008

Apple App Store use in other Apple products

Appstore_appstoreimage_20080609I somewhat tongue in cheek speculated on Apple's next move into the living room, but MC Siegler takes it a step further on Venture Beat, speculating about how Apple could leverage the App Store across their products

Interesting thoughts from Siegler - can't agree with all of them, but I think the theme is spot on.  Apple has changed the game for the user experience of finding and downloading applications to use on our mobile phones.  Really they started the game - previously the user experience was really only easy and attractive enough for the very early adopters. 

So can Apple leverage the App Store elsewhere?  Siegler lists the iPod and MacBook Touch (a rumored product somewhere in between an iPhone and a MacBook in terms of size and capability) amongst others.  Some companies might be worried about cannibalization across product lines in that type of scenario, but I think Apple is way to smart to have those concerns. 

What Apple would be potentially doing however is extending the App Store from an area of mobile computing where they are not dominant today (phones) to an area where they are dominant (iPod) and to an area where there is no dominant entity today (truly mobile notebooks).  Powerful stuff.   

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